A Collection Of Ideas

These are some ideas I got during my runs this week.

I kept them raw and unedited so if they sound harsh that's just how I usually talk to myself.

Some of them are unfinished but I still decided to keep them here.

Think of this week's newsletter as a small sneak peek into my head and my thoughts.

I had 10 other ideas but if I kept them it would've made this week's newsletter 100x longer. So I might post them later during this week or wait and do a deep dive for each one in the future.

Enjoy :)

Build Leverage

This is a concept I'm obsessing over this year.

Every decision I make is followed by the question "Will this build me more leverage?".

If the answer is no, then I drop it (in most cases). But if the answer is yes, then I do it.

Leverage is a force multiplier. It's how you get more results for the same (or less) effort.

There are 4 types of leverage. Labor, capital, code, media (content).

1) Labor leverage: This is a thing of the past. It only impresses your parent and the older generations.

"Our company has 100 employees".

It's a headache managing all of these employees. It requires a lot of skill, time, and effort to do it right—you're 1 bad decision away from getting eaten alive.

2) Capital leverage: When your money makes you money.

This is what most people call "smart investing". But the problem with capital leverage is 1) it takes a lot of time before you start seeing the fruits of your labor 2) you need a lot of money to get started, so you might take out a loan.

Now both labor and capital leverage require permission.

In labor leverage you need people to follow you. In capital leverage, you need people to give you money to invest.

But with code and content, you don't need permission.

As Naval once said "Code and media are permissionless leverage. They're the leverage behind the newly rich."

3) Code Leverage: Netflix, Google, and Nvidia are all code-leveraged companies.

You can write 1 piece of software and sell it 100s of times with no replication cost.

But now learning how to code is useless. You have tools and AI who can do it faster and better than you.

4) Content Leverage: This is the only form of leverage that is left (if you're a complete beginner).

You don't need anyone's permission to write a tweet, thread, blog post, or record a podcast or a YouTube video.

You don't need money to get started. You have complete freedom over what you do.

You have all the upside. Going viral, building an audience, and starting a business from it.

And the only downside is that you might take some of your time in the beginning.

But once you have an audience you get to build whatever you want—having an audience is 2025 is a business cheat code. It is how the newer generations are making millions with very little effort.

Emma Chamberlin started a successful coffee brand because she had an audience.

Dan Koe launched his software company, Kortex with no investors because he had an audience.

This doesn't mean you need to go on TikTok and make silly videos to get some sort of attention to build an audience.

Doing that makes you an influencer—nobody respects an influencer.

Being a creator means delivering value. Being a content creator means educating people on problems and solving them. It is how you gain trust and are seen as an expert.

Where most people go wrong when building an audience:

What most people do when they're "building their audience" is spam comments and engage all day to gain a few followers.

The engagement game has zero leverage. Z E R O.

Once you stop engaging on social media, people stop noticing you.

This is why I love focusing most of my time on writing emails and threads.

Threads is top-of-funnel leverage. You get people introduced to you and your brand.

Threads go viral. Comments don't.

Threads have value. Comments and Tweets don't.

Threads can bring you 1000+ followers in 24 hours. Tweets don't.

But it's harder to sell in top-of-funnel. Not because you're bad or anything. It's simply because you haven't built enough trust with your reader.

* newsletter has entered the chat *

In your newsletter, you can go deeper, tell more stories, share different perspectives, and show your readers that you're just like them (just 1 step ahead of them).

Your newsletter has a longer shelf life, unlike social media posts that die after 48 hours.

When you have a big audience, monetizing becomes easy. Not because you're better at selling, but simply because of economies of scale.

If you have an offer that's $149 and it has a 3% conversion rate and you're trying to sell it to 100 people, you'll make 3 sales. That's $447.

But if you had an audience of 10,000 with the same offer, you'd make 300 sales. That's $44,700.

Your offer didn't change, but your audience size did.

This is why you no longer need to be a business expert to start a successful business.

You just need a way to build an audience.

PS:

In the Modern Creator, you'll discover the skill that helps you build an audience with just 3-4 hours a week.

When you join the waitlist, you'll get early access to it.

Just click here and you'll be added to it.

The 8th Wonder Of The World

Everything that's great in this world compounds.

Money compounds. Leverage compounds. Skills compound. Ideas compound. Relationships compound. Reputation compounds.

Your goal in whatever you're doing should be to make it follow the exponential curve of compounding.

A small company that grows 50% each year will become very big in a short amount of time.

That's just how compounding works.

Everything you want to do in life, make sure it compounds.

This is how you make a lot of progress in a short time.

Spend More Time Deciding

When you view life from the lens of building leverage and compounding, what you decide to do becomes everything.

A person living in the 21st century can outproduce a person from the 20th century. 1 decision can make or break you.

With tools, your judgment is everything. It's no longer who can do a better job at a task. It's more about who can think of a better, easier, and faster way of getting something done.

We have the tools to do the work for us. Humans have passed the point of doing hard work. The people who are getting rewarded are those who think better than the rest.

Working hard doesn't matter if you're working on the wrong things.

A person less skilled than you can outperform you if they think better than you.

Your judgment becomes your value.

Becoming An Articulate Thinker & Writer

Short form content is shallow by nature.

You can't talk about the nuances behind your ideas. You can't present your arguments of why you're right. You can't address people's objections, beliefs, pain points, fears, dreams, hopes, and goals because there is only so much you can fit in a 280-character tweet.

This is why you need an outlet to practice writing long form.

At first, writing long form will be hard.

But the practice, experience, and skill you get from writing long form will help you outperform those who only write short form content.

You'll start forming ideas, beliefs, and perspectives around your topic that is unique to you.

Writing long form forces you to think deeply about your ideas. Structuring your points coherently so others can understand you.

You don't need to be an expert writer to write good long-form newsletters.

But you do need to be a clear thinker.

Writing is thinking.

The clearer you think, the clearer your ideas.

Anyone can write a tweet. But not anyone can write a great thread, or newsletter, or record a YouTube video.

Thank you for reading and enjoy your weekend.

— Hussain

PS:

Yesterday I went on my first hike.

Spent the entire morning in the mountains.

I was there for 4.5 hours, other than the fact that I went there on an empty stomach, losing my water bottle in the first 30 minutes of the hike, cut myself, going off trail, and getting lost in the mountains, I had a blast.

This might become a reoccurring thing :)