Building your first flagship offer

I know, I know…

I forgot to send yesterday’s email. But for a good reason.

Yesterday, I had a group call with the people who got The Modern Creator.

…what an experience that was.

But I promised you that I’ll share what I learned from my first-ever launch.

So here’s the breakdown of the 3-part email series I got for you this week:

1. Building Your Offer

2. Landing page (Tuesday)

3. Launch strategy (Thursday)

And throughout this series, I’ll be talking about the mistakes I made as well.

Before we start, I’m not an expert on building offers, copywriting, or marketing.

I’ll just be sharing what I learned from my experience — hopefully, you find these useful.

Let’s jump in.

Building Your Offer

1) Test The Waters

The worst thing you can do is build something and not know if it works.

This is where coaching calls, clarity calls, and testing your method on others (or yourself) come into play.

You get to refine your system and product and make sure it gets people the results you promised.

And as you keep refining your system with other creators collect testimonials (this will help you when you try to launch the product).

This is something I forgot to add and I’m guessing it’s one of the main reasons why I didn’t sell as many copies of the product.

The Modern Creator was originally a mentorship offer that I kept improving over time. It turned into a digital product cuz in June I had 10 people wanting me to mentor them (which I couldn’t consciously take them all on).

So I decided to go the route that would make me less money but is aligned with my values (helping more people).

If you still don’t have a system, create one, write a rough outline on how you’ll teach it to others, and email your list (or DM creators on X) ASAP.

2) The hero’s journey

This is something I learned the hard way.

Your audience doesn’t care about your ideas, they care about getting results

When I first started writing the outline for the course it turned from a small cute idea into a large scary monster (looks like the one who’s under my bed).

You keep adding ideas to your course because you want to “overdeliver”.

But there’s a fine line between overdelivering and overwhelming your buyers.

If you overwhelm your buyers, no one will complete the course, no testimonials, and no one will want to buy from you again.

It’s easier for your buyers to not buy from you again than to tell you that it was too overwhelming.

you overdeliver by delivering the promise you made on your landing page. But we’ll come to that in the next email.

Here’s how I built The Modern Creator:

Courses, mentorships, and cohorts have 1 objective: going from A→B.

Nothing more, nothing less.

Identify the main steps your reader must take. These are your main sections. Then break each section down into bite-sized lessons—each lesson shares one big idea.

Write everything you need.

… then delete 90% of it.

Any “nice to have” topics and ideas turn them into your bonus modules.

3) Take your time building the curriculum

I’ve seen many creators lock themselves in during the weekend to put together a course, lead magnet, or offer.

It doesn’t make sense.

The idea behind having products (lead magnets or paid ones), you build them once and sell them 1,000s of times.

Why would you not want to make sure your product is a banger from the beginning?

A product isn’t there just to make money. It’s a reputation builder.

The Modern Creator went through 4 different drafts.

Each time I had one question in mind:

Is this something I’ll be proud of selling?

If the answer is no, then I kept changing the draft, material, and bonuses until you’re proud of the product you’re building.

My advice:

Teach with your writing and implement with videos (I couldn’t film anything for the course cuz I got sick, but I’m working on it now). Make sure to structure each section properly. Keep the lessons short.

Have your buyers track their progress (by giving them worksheets and actionable advice that they start working on).

Bonus:

Don’t host your paid products on Notion. It looks cheap. Unprofessional. And most people associate Notion courses with low-quality giveaways and lead magnets.

I use Gumroad because it’s the most intuitive and has the lowest barrier to start building on.

But there are other more premium course hosting platforms you can use (Kartra, Thrivecart, Kajabi, etc).

Your goal is to make the journey as pleasurable as possible.

Now you’ve got something worth selling. On Tuesday we’ll go over writing the landing page.

Take care,

Hussain

PS:

Let me know if you’re enjoying these emails by sending me a DM on X