Every Niche Is Profitable

Yesterday I saw a post from a big creator talking about why 99% of creators are struggling to monetize.

His argument was that people choose niches that aren't profitable.

If you're in the knitting industry, no wonder you'll struggle to monetize. There's no demand there.

This is a made-up example of the one he used, but he's wrong.

Let me tell you why:

If you go on Skool, you'll see a bunch of paid communities that talk about the weirdest things. Here's what I found in a quick search:

• A community about manifesting your goals ($99/month) with 372 members

• A community to help you get over your breakup ($97/month) with 10 members

• LEGO community ($17/month) with 71 members

I'm not here to make fun of those communities, but this just goes to show that you can monetize anything you can imagine (if you know how to attract people).

So the problem isn’t that the niche is not profitable, it’s the fact that most creators are struggling to attract people and get traffic to their offer.

But before I tell you how to attract people let me give you 2 examples and see if you can guess how you attract people.

Dan Koe talks about spirituality and self-improvement 99% of the time, but when it comes to monetizing his content strategy shifts to business (using writing as a vehicle to build your business).

Iman Ghadzi talks about making money online, but when it's time to sell he talks about SMMAs as the only way to make money online (because he's selling a product about SMMAs).

Do you notice a pattern here?

You attract people by casting a large net (choosing a broad and popular topic), and when it comes time to sell, you start educating your audience about the skill, product, or service you're selling.

You go broad to attract, and specific to sell.

But choosing a popular topic isn't enough to attract an audience.

You need to learn the skill that captures people's attention. Because if no one sees your content how are you supposed to attract an audience?

And no, you can’t attract an audience because “you’re posting consistently” and hoping that it will work (trust me, I’ve been there).

Are there tactics that you can use that take advantage of the algorithm to grow? Yes

But after you get hit with an algorithm change, what's your plan going to be?

• Are you going to keep looking for new tactics to use and become a slave to the algorithm?

• Are you going to be angry with the algorithm changes, cry about it, and lose followers (because they all see you as someone who “got lucky”)?

• Or would you rather learn the skill that attracts people regardless of the platform or algorithm?

My advice is never to let your growth be at the mercy of the platform you're using.

Learn the skill that attracts people, makes them interested in your product, and sells.

On that note, I need to get clacking away at my keyboard and finish writing the material for my upcoming product The Modern Creator.

It's been your host for the evening,

Hussain

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PS:

In the last 11 months, I've made over 200 sales without having a massive audience.

If you're interested in learning the skill that attracts strangers and turns them into a tribe of raving fans.

Then you might want to check out The Modern Creator.

It's $89 (35% pre-sale discount) for 6 more days. Hope to see you inside.

Grab a copy here.