I found 2 babies left in the woods...

Romulus and Remus.

Sons of a priestess and Mars (the god of war).

2 baby brothers left in the woods to die. No milk. No food. No one to save them.

But a wolf mother saw them and nursed them.

Later, a shepherd took them in and raised them.

After the two brothers grew up, they learned about their true background killed their tyrant uncle, and put their grandfather back on the throne.

A few years go by and they go around Conquering the lands around them. Killing anyone who dared to challenge them.

Later, Romulus killed his brother.

Because there is only a place for 1 king, not 2.

Later the country they founded took these 2 brothers as inspiration and followed in their footsteps to conquer all the lands around them.

At the height of their empire, they controlled more than 20% of the earth’s total land.

This is the story that you’ll find if you research how Rome was founded.

To what extent is that true? Who knows.

But what’s important is how people perceive this story.

I mean thousands of years later, the Romans still believed in their founders’ stories like they were true.

The same thing goes for your story as a creator.

Where you start telling your story shapes everything about your brand.

You can be the son of a wealthy businessman, you might be broke, a parent, or a teenager, but where you start your story and how you tell it, is the key to making people love you and your brand.

I’m lucky to have been born into a ‘wealthy’ family. But I don’t mention it to other people for a reason.

Most people wouldn’t understand and relate to my problems. So I decided to tell a different story.

A story where I was the underdog. A story of how I was just another lost college student who didn’t know what he wanted to do in his life and struggled to grow as a creator.

Now, I don’t mean you go and make up a fake story.

But brand image can make or break your personal brand.

Branding and positioning all depend on where you start telling the story.

No one would want to listen to someone who’s been born with a golden spoon in their mouth.

No one would follow someone who doesn’t understand the feeling of hardship

No one wants to look up to a person who became successful because he used his daddy’s money.

Do you want to relate, listen, and look up to you?

Tell a story of an underdog.

Everyone is secretly cheering for the underdog to win.

Be like Remus and Romulus and tell a story that echoes throughout history and inspires thousands.

Written by a creator for creators,

Hussain ‘The Roman Historian’ Ibarra

==========

PS:

Your founder’s story is everything for your brand. The story you tell is how your audience sees you.

And I’d love to hear your founder’s story:

https://calendly.com/hussain-ibarra-abboudi/coffee-chat