AI content is flooding social media.

Creators are now glorified search engines but with a face.

The average person is craving human touch.

And social media is not delivering it.

But if you're one of the few who can do it, you'll build more authority than you could ever imagine.

Authenticity is what will separate those who succeed in the next 10 years and those who fail.

There's a reason why I talk about running, weight lifting, self-improvement, productivity, and topics that aren't related to business which actually makes you stand out.

Authenticity is what makes people want to invest in you (even if you're a beginner).

2 problems I see creators struggle with:

1. They only talk about one topic (which makes them seem like a glorified search engine)

2. They talk about their other interests but don't know how to do it in a way that leads to more growth, authority, and sales.

So this leads to one thing: People quitting before things get fun.

But before I tell you how to write authentic content that leads to more growth, authority, and sales…

Let me tell you a bit about myself:

I started writing almost 2 years ago.

I was a fitness account at first, then to self-improvement, then to business, then self-improvement, again, and now I talk about audience building, writing, and many other things.

I've created a digital product almost as soon as I started writing online (most people will tell you it's stupid to do it).

My first one was a fitness guide, then I created a swipe file. I could barely make sales from them.

Now, I talk about anything that interests me when my offer is about audience growth and monetization — I only talk about audience growth every 2-3 days.

But I'm still making $4,000-$5,000 every month.

The most important thing I learned about monetization?

You are allowed to talk about whatever you want, and when you sell, talk about that topic more.

It's as simple as that.

Obviously, there's more to it.

But I can't fit everything in one letter.

Experience will teach you more than I can.

Before we dive in:

On Sunday, June 8th, The Modern Creator Bootcamp starts.

If you want to gain 1M+ views, 1,000+ followers, and never run out of customers for your business (even if you’re a beginner with no skills)…

This will be a great opportunity for you.

Inside, you’ll get personalized help and feedback on your work to help you start and grow.

40 seats left.

Click here to read and join.

Your Big Picture

Your brand is your ideal future.

The things you do on a daily basis. The skills you have. The topics you read and learn about.

These are all parts of your brand.

If you know what your future looks like, ask yourself:

"What skills do I need to obtain to have the life?"

If you're already on the path to self-actualizing your ideal future, what skills, expertise, and interests have helped you achieve your goals?

You need to understand that your non-money-making interests help you achieve your goals.

Pull out a notebook. Take 10 minutes and get extremely detailed with your future life.

Which leads me to my next point…

Choosing Your Topics

From your ideal future what are the 2-3 biggest, most contributing topics?

They should already be clear to you.

I can't help you out much here as I am not you.

But for me, I like to split them into 3 categories:

1. Monetizable interest: Writing

2. Curiosity interest: Health & Wellness

3. Self-development interest: Self-improvement

If you don't have any interests and/or skills, set a goal, turn it into a project, and start pursuing it.

You'll learn faster, gain new skills, experience, and real-world feedback.

You'll realize what you like, don't like, and what gives you the motivation to keep going.

This is why I'm a huge advocate of writing and starting a personal brand.

It's so much more than just "creating content". It's the vehicle to improving your life and other people's lives as well. It's how you find meaning in your life.

Go Broad & Then Dig Deep

Notice how the topics I mentioned were broad?

That was intentional.

The goal with your topics is you want them to be broad to allow for wiggle room for new ideas to emerge.

You don't want to be so specific that you start to suffer from creative blocks or risk capturing people's attention.

No one will read about the Lactobacillus Rhamnosus.

Why?

Because 99% of people on social media are beginners. Your "deep thoughts" will go right over their heads.

Instead of talking about the example I just mentioned…

It's smarter to "move up a level" and talk about health in general.

This way, you'll capture a wider audience (beginners and the average person).

Then you slowly increase their awareness levels by educating them on your topic (you do this in your longer form of content, which we will get to shortly).

What's the point of attracting people who already know everything you're talking about? Why would they buy from you?

Once you have your bigger picture topics in place, start digging deep.

Dissect your topic into smaller topics.

Here's an example of my Big Picture Brand looks like:

One thing I always hear people say about my brand is that it has depth.

I'm not one-dimensional — meaning, my brand is much more than just "write online".

Which not many creators can say the same thing…

And there's no rule as to how far you'd like to go deep into a topic (just keep in mind not to be super specific that you miss out on the average consumer).

What Ideas To Talk About

A common mistake I see people make on social media:

They get an idea that excites them and talk about it… and that's it…

Or…

They write about a story that's very personal to them and expect others to pay attention and go viral with it.

Social media doesn't work that way.

The key is to find the intersection between what you like, what your audience likes, and what has worked before.

You need width (a potential audience who wants to see it) and depth (a unique perspective and message) to succeed on social media.

If an idea is not proven, then it's usually not worth talking about.

Obviously, there's some nuance there. Not everything you write has to be proven. But if you're trying to grow, monetize, and your brand in the fastest way possible, then this rule applies.

So, how do you know if an idea has worked before?

Go to YouTube, look at creators in your space, and sort their videos by "most popular".

Now you've already gotten a list of proven ideas.

Adding Depth To Your Writing

My friend, stop scrolling social media so much.

Go consumer longer forms of content.

Read books and newsletters. Listen to lectures and podcasts. Most people skip this because they just want the actionable advice.

Stop obsessing over "actionable advice".

Because you need the nuance, the fluff, and the stuff that people label as "useless".

Nuance is depth.

The ideas that no one wants to explore are the ideas that will help you win — and you won't find them on social media.

Why?

Social media is shallow by nature.

There’s only so much you can fit in a 280-character tweet.

This is why you need a place where you can develop your ideas — start a newsletter.

I started mine when I had 50 followers on social media. No one was reading my emails, but it was a good thing.

You get to practice when no one is watching. You get to explore your ideas (which is something you can't do on social media).

And you only find the nuance by reading broadly, paying attention to how different ideas intersect with each other, applying them to your life, drawing conclusions from them, and challenging yourself to go deeper.

Just like a scientist trying to understand something new.

This is what I mean when I say become a creator. A creator isn't just one who creates content (that's an influencer). A creator is the one who is actively trying to improve their lives and is helping others to do the same.

The path to becoming a creator is the path of being who you truly are.

Writing Unique & Authentic Posts

People don't care about what you have to say.

This is something I learned the hard way. I used to talk about "how to grow on social media" but no one was buying or even reading my content.

But then I switched to educating people on the importance of the topics I write about and things started to snowball.

I gained more followers, leads, and customers.

The "How To" era is dead (ironic considering this letter is a "How To").

Your goal isn't to make an immediate sale from every post. The goal is to slowly pull people from social media into your world and install new beliefs.

You do this by educating people on your topic.

Look at your notes. What are the benefits? What will happen if they don't listen to you?

Why should people listen to you?

Then go and write a few posts:

1. Big idea: This will require some brain power but think about the big picture here.

2. Importance of your topic: List out the benefits of doing something

3. Your take on common beliefs: What do most people do (and why are they wrong?)

The Most Important Rule About Social Media

If you're not gaining followers, pivot.

If you're not gaining email subscribers, pivot.

If you're not making sales, pivot.

If you're not growing, you're dying.

But the problem is people are too scared to restart. They're too scared to admit that the past few months were a "failure".

They prefer to keep digging themselves into a deeper hole instead of actually solving the problem.

Don't be one of them.

Truth is, just because something didn't work, it doesn't mean it was a failure.

You gained experience. You learned new skills that will help you in the future.

Just look at my story. I pivoted multiple times before I finally succeeded. Each time I "failed," I learned something.

Stack enough failures and you're bound to succeed.

Try a method out for a month or two. Give it your all. Then decide if it's worth committing to it or not.

And if you'd like to try a different method. The method that helped me gain 20,000 followers and write content that leads to more authenticity, growth, and sales…

And could get you your next 10,000 followers…

Then The Modern Creator Bootcamp camp might be for you.

Enroll today.

- Hussain

P.S.

I’ve tested the system inside the bootcamp to many people from different niches and stages.

And they’ve all seen it work.

So I don’t see how it will not work for you.

See you inside :)