How often should you send your emails?

I just got off a workshop call with Kieran (maybe you were there?) and he rambled on about emails for the past 90 minutes.

But a topic that stuck in my head was “if you should send emails daily, weekly, bi-weekly, etc”.

And I thought I’d share my 2 cents with you.

For a long time I used to send weekly emails.

But now I’m sending anywhere between 1-3 emails a week.

What changed?

2 things:

1. I’m enjoying writing them more

2. I get to build trust with my audience

But more importantly?

I want to practice writing story-based emails more.

Since I have a small audience. It made more sense to put the reps in now when no one is watching.

And when I have a larger audience in the future I’ll already be great at writing them.

But if you wait until you hit a certain number of followers to start sending emails?

You’ll become a laughing stock (not good).

Because you still need to go through the learning curve of writing great emails.

Here’s something that most people won’t tell you:

It takes 30 great emails to make a good impression, but it only takes 1 bad email and they’ll never open your emails again.

So how often should you send emails?

There’s no ‘1 size fits all’.

But what I can tell you is this:

You should aim to write great emails every time.

If it means writing weekly emails, then start with that.

But what if you feel like you need more time?

Then bi-weekly is your answer.

And writing great emails doesn’t mean you should be writing 2,000+ word emails.

It can be 200-300 word emails.

And if you think you wrote a good email?

Don’t post it.

Because good means average.

And in the online space, being average is a death sentence.

Be great, not good.

Hope this helps,

Hussain :)

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PS:

This doesn’t mean that daily emails don’t work.

They do, but only when you can write great emails.

A rule I like to tell myself:

A person who can write 1 great email can write 7 great emails. But a person who can write 7 average emails can’t write 1 great email.

When everyone is playing the quantity. The smarter (you and I) we focus on quality.

Quality is what builds trust and makes money, not quantity.